Artificial Intelligence

In our new paper we ran an experiment at Procter and Gamble with 776 experienced professionals solving real business problems. We found that individuals randomly assiged to use AI did as well as a team of two without AI. And AI-augmented teams produced more exceptional solutions. The teams using AI were happier as well. Even more interesting: AI broke down professional silos. R&D people with AI produced more commercial work and commercial people with AI had more technical solutions. The standard model of "AI as productivity tool" may be too limiting. Today’s AI can function as a kind of teammate, offering better performance, expertise sharing, and even positive emotional experiences. This was a massive team effort with work led by Fabrizio Dell'Acqua, Charles Ayoubi, and Karim Lakhani along with Hila Lifshitz, Raffaella Sadun, Lilach M., me and our partners at P&G: Yi Han, Jeff Goldman, Hari Nair and Stewart Taub Subatack about the work here: https://www.downtownmelody.com/_x/bG5rZC5pbg/ehJr8CxM Paper: https://www.downtownmelody.com/_x/bG5rZC5pbg/e-ZGZmW9