"It’s a new era for the beloved bar – same mischievous spirit, with new sophistication. The playful, high-energy taqueria has evolved into a 100-person cocktail lounge that still knows how to have fun." – Alexandra Zinghini Read more: https://www.downtownmelody.com/_x/bG5rZC5pbg/gb93GBVD
About us
Delivering world-class hospitality through award-winning bars, brands & experiences.
- Website
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themaybegroup.com
External link for The Maybe Group
- Industry
- Hospitality
- Company size
- 51-200 employees
- Headquarters
- Sydney
- Type
- Privately Held
Locations
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Primary
Sydney, AU
Employees at The Maybe Group
Updates
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Huge thanks to Callum McDermott and Broadsheet Media for the beautiful write-up on El Primo Sanchez Surry Hills. This venue has always been about celebrating Mexico, hospitality, and the people who give it life, and seeing that reflected so perfectly in your words means a lot to the whole team. Read more: https://www.downtownmelody.com/_x/bG5rZC5pbg/gG5yRghF
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"El Primo Sanchez has moved digs from Paddington to Surry Hills, taking over the space that housed the Four Pillars Lab. It’s a beautiful, heritage listed space, and in the Q&A below, general manager and award-winning bartender Eduardo Conde talks about the new list and the new Sanchez experience you’ll get in Surry Hills." Read the interview with Eduardo Conde and Sam Bygrave on Boothby Media: https://www.downtownmelody.com/_x/bG5rZC5pbg/g-FhrGza
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"The inclusion on the list this year, at number 42, marks seven consecutive years for Sydney bar Maybe Sammy. The bar, co-founded by Vince Lombardo and STEFANO CATINO in 2019, has garnered an impressive array of national and international awards since its opening, including being named Best Bar in Australasia five times by The World's 50 Best Bars." – Concrete Playground Read more: https://www.downtownmelody.com/_x/bG5rZC5pbg/ga9xwnHb
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“For seven years we’ve proudly put Sydney on the global cocktail map, and that consistency means everything to us. Australia is one of the best food and drink destinations in the world, and we’re honoured to be part of it. Thank you to everyone who voted – it truly means the world.” – STEFANO CATINO Read more on Hospitality magazine: https://www.downtownmelody.com/_x/bG5rZC5pbg/gfn-8jts
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"Sydney’s most celebrated cocktail bar, Maybe Sammy, has once again proven it’s in a league of its own. The Rocks institution has been named among The World’s 50 Best Bars for the seventh consecutive year, securing the #42 spot on the 2025 list announced in Hong Kong on October 8th." – Sitchu Read more: https://www.downtownmelody.com/_x/bG5rZC5pbg/g_Wh3qtj
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#42 The World's 50 Best Bars 2025 🏆 We are SO incredibly proud to be recognised on The World's 50 Best Bars list for the 7th year in a row — a milestone that means so much to us, because it's a reflection of everyone who's been part of our journey (and a testament to remaining at the top whilst being at the bottom of the world) 🌎 It wouldn't be possible without our team – we love you. We'd like to congratulate our friends at Caretaker's Cottage for taking the crown of Australasia at #19 and Disco Pantera for winning the design award 🇦🇺🐨🦘 Thank you again to everyone who voted — it truly means the world 🫧🍸
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#42 The World's 50 Best Bars 2025 🏆 We are SO incredibly proud to be recognised on The World's 50 Best Bars list for the 7th year in a row — a milestone that means so much to us, because it's a reflection of everyone who's been part of our journey (and a testament to remaining at the top whilst being at the bottom of the world) 🌎 With that said, here's a note from STEFANO CATINO on this year's achievement: "Are we one of the best bars in the world? Or even one of the best in Sydney? Honestly, I don't know. Some nights, yes — we are absolutely one of the best. Other nights, we know we can be better. In fact, I'd argue that today we might actually be a better bar than we were back when we ranked higher on this list. Why? Because we've grown. Our team keeps evolving, keeps pushing, and we keep challenging ourselves. We've become more profitable, smarter with our costs, better with our internal economy — we've learned to be a stronger business. Some nights we nail it, some nights we learn — but one thing is for sure: for the past seven years, we've proudly put Sydney on the global cocktail map. Even on the nights we're not perfect, there's always a bar somewhere in our amazing city, or our country, making us all proud to be part of this community because this country is one of the best food & drink destinations in the world." We'd like to congratulate our friends at Caretaker's Cottage for taking the crown of Australasia at #19 and Disco Pantera for winning the design award 🇦🇺🐨🦘 Thank you again to everyone who voted — it truly means the world 🫧🍸
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Consider this your invite to watch this year’s The World's 50 Best Bars announcement live on the big screen (ahem, projector) at Maybe Sammy 📽️ We’re opening the doors to anyone who wants to watch and celebrate our friends and family across the world with us tomorrow, Wednesday 8 October, as this year’s list is revealed from 11pm 🫧🍸
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