Hootsuite

Most CPG brands find out about a trend after it peaks. The ones winning right now? They saw it coming 3+ months earlier. Join our live webinar where CPG leaders will explore turning early signals into competitive advantage. Register now.

LinkedIn is quietly becoming one of the most interesting places to create right now. More creator-native users. More time spent on video. Better performance for visual posts. Give this a swipe to see the signals that tell the story. Then grab your copy of Hootsuite Social Media Trends 2026: https://www.downtownmelody.com/_x/b3cubHk/8rxX50YF4o3\

Most AI asks you what to do. Agentic AI tells you what it’s already doing to hit your KPIs. In the latest episode of The Social Intelligence Report podcast, we sat down to discuss why the future of marketing isn't about better prompts — It's about building an agentic ecosystem fueled by verified data. If you want decision confidence that scales, you need to stop managing software and start directing intelligence. Watch the full podcast here: https://www.downtownmelody.com/_x/b3cubHk/cC4M50YF4eN

Ever had a post quietly blow up, racking up views while engagement lags? That’s not luck. It’s how attention-driven distribution works. Algorithms learn from subtle behaviors long before engagement spikes. See what’s changed — and how teams are taking advantage — in Hootsuite Social Media Trends 2026. Get the report → https://www.downtownmelody.com/_x/b3cubHk/xoQq50YCrHi

Leaders who aren’t using agentic AI yet are still doing the hardest part themselves: sifting through human data for clues about what to do next. On this episode of The Social Intelligence Report, Cara Buscaglia, Tom Fitz, and Michael Brito break down how agentic AI is helping leaders scale without losing the human element. It’s about turning messy cultural signals into board-ready insights. If you want to stop guessing and start knowing, this conversation is for you 👇 https://www.downtownmelody.com/_x/b3cubHk/xu8o50Yzj9l

Our very own CMO Billy Jones walked us through this years social media trends and a big one? Answer Engine Optimization (AEO) strategy. He explains how you we track where Hootsuite shows up in LLM searches and how you can use those insights to feed your entire content engine. Don't let your brand hide in plain sight... Watch the on-demand webinar and get ahead of the shift: https://www.downtownmelody.com/_x/b3cubHk/YyGz50YvpEa

There are some exciting product updates in your Hootsuite and Talkwalker dashboards 👀 From faster content creation to smarter insights and new ways to engage with your audience, we’re rolling out features designed to help you work smarter on social. Check out what’s new 👇 https://www.downtownmelody.com/_x/b3cubHk/8a6E50YuRzG

Buyers are increasingly relying on AI search to recommend vendors and explain products — and those answers start shaping perception long before someone visits your website. Here are four questions you can expect your leadership to ask soon — and the signals to watch for the answers. And if you want to see those signals in one dashboard, it’s here: https://www.downtownmelody.com/_x/b3cubHk/Of9150Yt15c

Half of consumers now start their search with AI. Do you know what it’s saying about your brand? With LLM Insights from Hootsuite, see the full picture of how AI describes your brand, category, and competitors across major LLMs: 📊 Measure share of voice and visibility in AI answers 🔎 See shifting sentiment and emerging themes ⚠️ Surface inconsistencies and missing context 🧠 Get insights to inform content and AEO strategy All in one dashboard. See it here: https://www.downtownmelody.com/_x/b3cubHk/khaH50YrYAk

If you’re responsible for enterprise growth, you can’t afford to chase trends. Join Hootsuite CMO Billy Jones to see how his team moves beyond surveys and predictions to build data-backed strategies grounded in real-time insight.