Demandbase Playbooks
Step-by-step guides to get more from Demandbase.
Learn how to track intent, prioritize accounts, and automate actions that drive results.
Learn how to create an effective Marketing Qualified Account (MQA) dispositioning process with our step-by-step playbook. Optimize feedback, align teams, and grow revenue.
Strategy for Working Accounts
Master account-based selling with tailored 1:1, 1:Few, and 1:Many strategies. Learn to personalize outreach, align with tiers, and drive real results.
Engagement Minutes for Web Visits
Step-by-step playbook for setting up engagement minutes for web visits in Demandbase. Learn to track known & anonymous web visits, scoring methodologies, and best practices.
Complete playbook for setting up and optimizing Engagement Minutes in Demandbase marketing programs. Learn scoring methodologies, channel-specific assignments, and best practices for webinars, content, events, and forms.
Intro to Engagement Minutes
Master Engagement Minutes with this comprehensive playbook. Learn activity scoring methodologies, account-level engagement tracking, and how to replace traditional lead scoring with time-based metrics.
Learn multi-channel targeting, audience building, and pipeline optimization strategies using Demandbase tools.
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