Apple Watch

Why Apple is the best place to buy Apple Watch.

Ways to Buy

Buy now, pay over time.

You can choose an installment option that works for you.

Ways to Buy

Get your favorite Apple products and pay over time.

During checkout, you can choose the installment option that works best for you. Add a trade-in and get credit toward your purchase.
Learn more about about Credit Card Monthly Installments
Apple Trade In

Save on a new Apple Watch with a trade‑in.

Get credit toward your next Apple Watch when you trade in an eligible device.¹

Apple Trade In

Trade in your eligible device for credit.

Just add a trade-in when you choose a new product. Once your eligible device has been received and verified, we’ll credit the value to your payment method. Terms apply.
Learn more about Apple Trade In
Delivery

Fast, free delivery.

Get free delivery on any item right to your door.
Personal Setup

Meet your new Apple Watch with Personal Setup.

Jump into online sessions with a Specialist to set up your Apple Watch and discover new features.

Personal Setup

Jump into online, one‑on‑one sessions.

When you buy your new Apple Watch directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup, or focus on features that help you make the most of your Apple Watch. Best of all, you can join whenever works for you, from wherever you are.
Learn more about your Personal Setup