Apple Privacy Policy

At Apple, we believe strongly in fundamental privacy rights — and that those fundamental rights should not differ depending on where you live in the world. That’s why we treat any data that relates to an identified or identifiable individual or that is linked or linkable to them by Apple as “personal data,” no matter where the individual lives. This means that data that directly identifies you — such as your name — is personal data, and also data that does not directly identify you, but that can reasonably be used to identify you — such as the serial number of your device — is personal data. Aggregated data is considered non‑personal data for the purposes of this Privacy Policy.

This Privacy Policy covers how Apple or an Apple-affiliated company (collectively, “Apple”) handles personal data whether you interact with us on our websites, through Apple apps (such as Apple Music or Wallet), or in person (including by phone or when visiting an Apple Store). Apple may also link to third parties on our services or make third-party apps available for download in our App Store. Apple’s Privacy Policy does not apply to how third parties define personal data or how they use it. We encourage you to read their privacy policies and know your privacy rights before interacting with them.

At Apple, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data. We have provided these rights to our global customer base and if you choose to exercise these privacy rights, you have the right not to be treated in a discriminatory way nor to receive a lesser degree of service from Apple. Where you are requested to consent to the processing of your personal data by Apple, you have the right to withdraw your consent at any time.

To exercise your privacy rights and choices, including where a third-party service provider is acting on Apple’s behalf, visit the Apple Data and Privacy page at privacy.apple.com for Apple or shazam.com/privacy for Shazam. To help protect the security of your personal data, you must sign in to your account and your identity will be verified. If you want to obtain a copy of personal data that is not currently available from privacy.apple.com, you can make a request at apple.com/legal/privacy/contact. You also have the right to lodge a complaint with the applicable regulator.

There may be situations where we cannot grant your request — for example, if you ask us to delete your transaction data and Apple is legally obligated to keep a record of that transaction to comply with law. We may also decline to grant a request where doing so would undermine our legitimate use of data for anti-fraud and security purposes, such as when you request deletion of an account that is being investigated for security concerns. Other reasons your privacy request may be denied are if it jeopardizes the privacy of others, is frivolous or vexatious, or would be extremely impractical or unreasonable.

If you live in California and you cannot access Apple’s Data and Privacy page, you or your authorized agent can make a request at apple.com/legal/privacy/contact or by calling 1-800-275-2273.

For more information on exercising your rights, visit support.apple.com/102283.

At Apple, we believe that you can have great products and great privacy. This means that we strive to collect only the personal data that we need. The personal data Apple collects depends on how you interact with Apple. Descriptions of how Apple handles personal data for certain individual services are available at apple.com/legal/privacy/data.

When you create an Apple Account, apply for commercial credit, purchase and/or activate a product or device, download a software update, register for a class at an Apple Store, connect to our services, contact us (including by social media), participate in an online survey, or otherwise interact with Apple, we may collect a variety of information, including:

• Account Information. Your Apple Account and related account details, including email address, devices registered, account status, and age

• Device Information. Data from which your device could be identified, such as device serial number, or about your device, such as browser type

• Contact Information. Data such as name, email address, physical address, phone number, or other contact information

• Payment Information. Data about your billing address and method of payment, such as bank details, credit, debit, or other payment card information

• Transaction Information. Data about purchases of Apple products and services or transactions facilitated by Apple, including purchases on Apple platforms

• Fraud Prevention Information. Data used to help identify and prevent fraud, including a device trust score

• Usage Data. Data about your activity on and use of our offerings, such as app launches within our services, including browsing history; search history; product interaction; crash data, performance and other diagnostic data; and other usage data

• Location Information. Precise location only to support services such as Find My or where you agree for region-specific services, and coarse location

• Health Information. Data relating to the health status of an individual, including data related to one’s physical or mental health or condition. Personal health data also includes data that can be used to make inferences about or detect the health status of an individual. If you participate in a study using an Apple Health Research Study app, the policy governing the privacy of your personal data is described in the Apple Health Study Apps Privacy Policy.

• Fitness Information. Details relating to your fitness and exercise information where you choose to share them

• Financial Information. Details including salary, income, and assets information where collected, and information related to Apple-branded financial offerings

• Government ID Data. In certain jurisdictions, we may ask for a government-issued ID in limited circumstances, including when setting up a wireless account and activating your device, for the purpose of extending commercial credit, managing reservations, or as required by law

• Other Information You Provide to Us. Details such as the content of your communications with Apple, including interactions with customer support and contacts through social media channels

You are not required to provide the personal data that we have requested. However, if you choose not to do so, in many cases we will not be able to provide you with our products or services or respond to requests you may have.

Apple may receive personal data about you from other individuals, from businesses or third parties acting at your direction, from our partners who work with us to provide our products and services and assist us in security and fraud prevention, and from other lawful sources.

• Individuals. Apple may collect data about you from other individuals — for example, if that individual has sent you a product or gift card, invited you to participate in an Apple service or forum, or shared content with you.

• At Your Direction. You may direct other individuals or third parties to share data with Apple. For example, you may direct your mobile carrier to share data about your carrier account with Apple for account activation, or for your loyalty program to share information about your participation so that you can earn rewards for Apple purchases.

• Apple Partners. We may also validate the information you provide — for example, when creating an Apple Account, with a third party for security, and for fraud-prevention purposes.

To power features such as search and as a source for our foundational AI models, Apple uses Applebot, a web crawler, to crawl information that is publicly available on the internet. We have measures in place to reduce the amount of personal data we collect and make no attempt to connect data crawled to any individual Apple user, or to build profiles about individuals. Your private personal data is not used to train our foundational AI models. To exercise your right as an individual to opt out of processing, visit the Apple Intelligence Privacy Inquiries form. For more information about Applebot, visit support.apple.com/120320.

For research and development purposes, we may use datasets such as those that contain images, voices, or other data that could be associated with an identifiable person. When acquiring such datasets, we do so in accordance with applicable law, including law in the jurisdiction in which the dataset is hosted. When using such datasets for research and development, we do not attempt to reidentify individuals who may appear therein.

Apple uses personal data to power our services, to process your transactions, to communicate with you, for security and fraud prevention, and to comply with law. We may also use personal data for other purposes with your consent.

Apple uses your personal data only when we have a valid legal basis to do so. Depending on the circumstance, Apple may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, protect your vital interests or those of other persons, or to comply with law. We may also process your personal data where we believe it is in our or others’ legitimate interests, taking into consideration your interests, rights, and expectations. More information is available in the product-specific information embedded in our products and features as described above. If you have questions about the legal basis, you can contact the Data Protection Officer at apple.com/legal/privacy/contact.

• Power Our Services. Apple collects personal data necessary to power our services, which may include personal data collected to improve our offerings, for internal purposes such as auditing or data analysis, or for troubleshooting. For example, if you would like to access a song through an Apple Music subscription, we collect data on what songs you play in order to provide you with the content requested and for royalty purposes.

• Process Your Transactions. To process transactions, Apple must collect data such as your name, purchase, and payment information.

• Communicate with You. To respond to communications, reach out to you about your transactions or account, market our products and services, provide other relevant information, or request information or feedback. From time to time, we may use your personal data to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Apple, you may not opt out of receiving these important notices.

• Security and Fraud Prevention. To protect individuals, employees, and Apple and for loss prevention and to prevent fraud, including to protect individuals, employees, and Apple for the benefit of all our users, and prescreening or scanning uploaded content for potentially illegal content, including child sexual exploitation material.

• Personal Data Used for Personalization. If you choose to personalize your services or communications where such options are available, Apple will use information that we collect so that we can offer you those personalized services or communications. You can learn more about how relevant services use information to personalize your experience by reviewing the privacy information presented when you first use a service that asks to use your personal data. We make this information easy to find by presenting it with our Data & Privacy icon; it’s also available at all times on your Apple device and online at apple.com/legal/privacy/data.

• Comply with Law. To comply with applicable law — for example, to satisfy tax or reporting obligations, or to comply with a lawful governmental request.

Apple does not use algorithms or profiling to make any decision that would significantly affect you without the opportunity for human review. Apple also does not use or disclose sensitive personal data for any purposes that would require a user to exercise a right to limit processing according to California law.

Apple retains personal data only for so long as necessary to fulfill the purposes for which it was collected, including as described in this Privacy Policy or in our service-specific privacy notices, or as required by law. We will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service-specific privacy notices. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain the personal data for the shortest possible period permissible under law.

Apple may share personal data with Apple-affiliated companies, service providers who act on our behalf, our partners, developers, and publishers, or others at your direction. Further, Apple does not share personal data with third parties for their own marketing purposes.

• Service Providers. Apple may engage third parties to act as our service providers and perform certain tasks on our behalf, such as processing or storing data, including personal data, in connection with your use of our services and delivering products to customers. Apple service providers are obligated to handle personal data consistent with this Privacy Policy and according to our instructions. They cannot use the personal data we share for their own purposes and must delete or return the personal data once they’ve fulfilled our request.

• Partners. At times, Apple may partner with third parties to provide services or other offerings. For example, Apple financial offerings like Apple Card and Apple Cash are offered by Apple and our partners. Apple requires its partners to protect your personal data.

• Developers and Publishers from Whom You Get a Subscription. If you purchase a third-party subscription from the App Store or within Apple News, we create a Subscriber ID that is unique to you and the developer or publisher. The Subscriber ID may be used to provide reports to the developer or publisher, which include information about the subscription you purchased and your country of residence. If you cancel all of your subscriptions from a particular developer or publisher, the Subscriber ID will reset after 180 days if you do not resubscribe. This information is provided to developers or publishers so that they can understand the performance of their subscriptions.

• Others. Apple may share personal data with others at your direction or with your consent, such as when we share information with your carrier to activate your account. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations or users, or in the event of a reorganization, merger, or sale.

Apple does not sell your personal data including as “sale” is defined in Nevada and California. Apple also does not “share” your personal data as that term is defined in California.

At Apple, we believe that great privacy rests on great security. We use administrative, technical, and physical safeguards