Study shows high-intent consumers are contacting businesses quickly on Yelp

An average of 2.5 million people visit Yelp each day looking for businesses of all types¹—from plumbers to hair salons—and these consumers are ready to connect: 57% of users contact a business they researched on Yelp within a day, according to a Yelp survey.²

But before they decide on a business, 96% of people on Yelp are comparing their options.² How can you stand out from the competition and attract those prospects?

1. Make sure your page is complete.
   Add all the important details, including your website, phone number, business hours, photos, and more. Consumers say photos and critical business info are among the top three most important things when choosing a business on Yelp.²
   
   Consider the Upgrade Package, which includes additional tools that can help your page stand out—from Business Highlights (eye-catching badges to highlight what makes your business unique) to Slideshow (choose the order of your page’s photos). When shown two businesses side-by-side in search, 94% of Yelp users said they’d choose the business with Upgrade Package features over the one without.²
2. Use Yelp Ads.
   With Yelp Ads, your business is displayed both on and off Yelp, including in a number of key places on the Yelp site and app such as above relevant search results and on your competitors’ pages. Businesses with Yelp Ads get 4x more leads.³